Tuesday, September 16, 2008

Increase Traffic to Your Blog with Blog Directories

When the web was young, search engine traffic came at a premium price. If you're trying to build traffic for a blog, the best thing you can do for increased traffic is to blog and ping. This slightly humorous-sounding term simply means that you let blog directories know each time you make a new blog post.

By cluing in the blog directories whenever you add a new blog post, you're building traffic in five ways. You might get an initial rush of traffic from the blog directory as readers click through to see your new entry. The real magic happens when the search engines follow the link from the blog directory back to your blog.

Blog and ping might sound a little complicated, but it's actually easy. Most major blog platforms ping the major blog directories automatically. If you want to ping a blog directory that's not listed in their default list, you can usually add it physically.

The search engine then finds other material to index. As you keep getting more links to your blog, the search engine has more pages to index. Eventually you'll find your blog turning up in searches. You won't be in the top couple of pages right away, but you will see your search engine traffic rise.

What if you don't actually have a blog yet? Most often, new bloggers set up a blog with two of the popular blogging platforms. Once your blog is set up and ready to go, don't forget to make sure that it pings every blog directory possible. Your links start building up, your search engine traffic increases, and you are two happy blogger.




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